The story, the soul,
and the way we see “home”...
Hi! I’m Purva Agrawal,
...the founder of Attirail, a styling-focused interior design studio based in Mumbai and working across the globe.
Attirail was born in 2020 and the name Attirail comes from the French word for ‘paraphernalia’, an ode to the objects, memories and rituals we surround ourselves with, which truly make a home.
But before I ever designed a home, I was a set designer for 6 years designing film sets, which is where I truly learned to build spaces with meaning. My goal was to always make a set which needs no explanation and which feels real, by translating all of the character’s backstory, their emotions and their quirks into a physical space.
Now, as an interior designer and stylist, I bring that same sensitivity into real homes.
My clients are the protagonists, and my instinct towards designing for their space is the same. I always remember that I’m still building for someone’s inner world, still creating a visual language for who they are, and what they long for.
I’ve moved 9 homes in the last 15 years and in every single one, I found myself chasing a familiar feeling. Not a perfectly styled space, but a sense of comfort. Grounding. Belonging. That quiet joy of seeing your things in a new place and finally feeling like you’ve arrived. It’s less about how it looks in the eyes of others and more about how it feels. And that feeling, I’ve learned, can be designed for.
I don’t style from a template. I always begin with an attentive and unhurried conversation. When we start designing around the little things like your morning chai, the books by your bed, the light that moves through your home, a vase that remembers a market in another city… something shifts. You begin to notice what really matters to you. You start caring for your space in a more intentional way. And somewhere along the way, you start caring for yourself a little more too.
I especially resonate with the priorities of renters. Having lived in so many rental homes myself, I understand the need to transform a transitional space into a place that you can call your sanctuary — your home away from home — for as long as you want it.
I treasure every project that I’ve worked on since 2020, because with every project I get to create spaces for real people: layered, lived-in and ever-evolving. I think what I love most is watching people fall in love with where they live, and with themselves in the process. It’s not about having a photo-perfect home.
At Attirail, rooms are not decorated; they are felt into. And when they begin to echo the inner world of the person living there, something shifts. A house becomes a home. A routine becomes a ritual. Life begins to feel a little more like your own.
It’s about creating small moments of comfort and beauty that remind you that you belong.
Right here, in your own little world.
Founder, Attirail
